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Valokuvat kertovat villieläinten selviytymisestä Namibian suolatasangoilta – mukana myös arvokkaita vinkkejä

Lehdistötiedotteet   •   Touko 19, 2017 08:30 EEST

Palkittu luontokuvaaja on taltioinut komeaa kuvamateriaalia Afrikan villieläimistä. Kuvissa kerrotaan eläinten sopeutumisesta ja selviytymisestä ankarassa luonnossa.

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Sony julkaisee kaksi uutta laajakulmaista täyden kinokoon objektiivia E-kiinnikkeillä

Lehdistötiedotteet   •   Touko 17, 2017 19:00 EEST

Uusi 16-35 mm F2.8. GM täydentää E-kiinnikkeisten F2.8. G Master -sarjan "kolminaisuutta". 12-24 mm F4 G on tähän mennessä laajakulmaisin E-kiinnikkeinen objektiivi

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Kesälomareissun pakkauslistan tärkeimmät laitteet

Lehdistötiedotteet   •   Touko 16, 2017 08:45 EEST

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Vaikuttava kuvasarja Euroopan uhanalaisista eläimistä – mukana suomalaiskuvaajan komeat ahmakuvat

Lehdistötiedotteet   •   Touko 04, 2017 10:45 EEST

Sonyn ja European Outdoor Conservation Association (EOCA) -luonnonsuojelujärjestön sykähdyttävä luontokuvasarja päästää tarkastelemaan läheltä Euroopan uhanalaisia lajeja. Mukana Suomessa erittäin harvinainen ahma.

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Sony laajentaa 4K HDR TV -mallistoaan XE70-uutuudella

Lehdistötiedotteet   •   Touko 04, 2017 02:01 EEST

Uudessa XE70-mallistossa on yhdistetty Sonyn eri teknologioita, jotta katsojalle pystytään tarjoamaan parasta 4K HDR -kuvaa ja todentuntuinen äänimaailma.

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Treenaa missä vain Sonyn uuden WS620-sarjan vedenpitävän ja langattoman Bluetooth®-Walkman-soittimen kanssa

Lehdistötiedotteet   •   Huhti 27, 2017 08:44 EEST

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Sony laajentaa G Master -lippulaivatuoteperhettänsä uudella 100-400 mm E-sarjan supertele zoom -objektiivilla

Lehdistötiedotteet   •   Huhti 19, 2017 18:32 EEST

New FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom Lens Features Outstanding Sharpness, Fast AF, Compact Design and more

Sony today introduced its furthest reaching E-mount lens, the FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom (model SEL100400GM).

The new full-frame lens maintains the high standard of resolution that is the hallmark of Sony’s flagship lineup of G Master™ lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability. It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, particularly those that are commonly shooting sports or wildlife.

Uncompromised G Master Design and Performance

A super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens’ zoom and focus ranges and beautiful rendered ‘bokeh’ or background defocus, ensuring the finest details are brought out in every subject and scene.

The complex design features 22 lens elements configured in 16 different groups, including one Super ED (Extra-low Dispersion) and two ED glass elements, all of which are working together to minimise chromatic aberration and ensure the ultimate resolution is captured. The lens also has Sony’s original Nano AR coating, which is particularly useful for shooting sports scenes or wildlife, as it reduces unwanted reflections.

Precise, Quick AF Performance

In order to keep up with fast-moving action, the new FE 100-400mm GM super telephoto zoom lens features the combination of a double linear motor and a Direct Drive SSM actuator, which also ensures precise, quiet operation.

The double motor system allows rapid focus lens drive acceleration to capture the sudden motion that is common with sports and wildlife photography, while high precision positioning control and a newly optimised AF algorithm ensure the subject is quickly found and focused on. This ensures that the maximum AF performance of a camera like the new α9 is realised.

Lightweight Design, Extensive Customizability

In order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the new FE 100-400mm GM weighs in at a mere 1,395 grams (49.3 ounces), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras.

Functionally, the lens has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style. There is also a focus hold button that can also be assigned to variety of functions including focus mode selection, AF area selection or the popular Eye AF lock feature.

The telephoto zoom lens is dust and moisture resistant[i], and has fluorine coating on the front lens that makes it easier to remove dust or grease. There is also a removable tripod mount.

Professional Operation and Reliability

The new FE 100-400mm GM lens features built-in optical image stabilisation, ensuring that sharp images can be captured during handheld shooting. It also offers a minimum focusing range of just 0.98 metres (3.22 feet), which maximises its versatility in the field, and a 9 bladed circular aperture design that produces soft, beautiful bokeh.

The FE 100-400mm GM is compatible with both the 1.4x (model SEL14TC) and 2.0x (model SEL20TC) teleconverters, allowing photographers and videographers to shoot at up to 800mm on full-frame cameras and approximately 1200mm (35mm full-frame equivalent) on APS-C cameras.

A replacement lens hood (model ALC-SH151) for the new lens will also be available.

Pricing and Availability

The new FE 100-400mm GM Super Telephoto Zoom Lens will start to ship in Europe from July 2017, priced at approximately €3,000.

A variety of exclusive stories and exciting new content shot with the new lensand other Sony α products can be found at http://www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.

[i]Not guaranteed to be 100% dust and moisture proof.

Lisätietoja:

Lene Aagaard, PR communications Manager, Sony Nordic

lene.aagaard@eu.sony.com / +45 43 55 72 92

Tai (myös tuotenäytepyynnöt):

Jukka-Pekka Hares, Viestintätoimisto Manifesto

sony@manifesto.fi / 050 371 5364

Sony on johtava sekä kuluttajille että ammattilaisille suunnattujen audio-, video-, valokuvaus-, peli- ja viestintä-, key device- ja tietotekniikkatuotteiden valmistaja. Sony on Music-, Pictures-, Computer Entertainment- ja Online-liiketoiminnoillaan maailman johtava elektroniikka- ja viihdeyritys. Sonyn yhteenlaskettu myynti edellisenä, 31.3.2015 päättyneenä tilivuonna oli noin 68 miljardia Yhdysvaltain dollaria. Lisätietoja, Sony Global -verkkosivut: www.sony.net

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Sonyn uusi α9-kamera mullistaa ammattilaisten kameramarkkinan

Lehdistötiedotteet   •   Huhti 19, 2017 18:27 EEST

Groundbreaking Full-frame Mirrorless Camera Delivers Unmatched Speed, Versatility and Usability

  • World’s first[i] full-frame stacked CMOS sensor, 24.2 MP[ii] resolution
  • Blackout-Free Continuous Shooting[iii] at up to 20fps[iv] for up to 241 RAW[v]/ 362 JPEG[vi] images
  • Silent[vii], Vibration-free shooting at speeds up to 1/32,000 sec[viii]
  • 693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second
  • Extensive professional features including Ethernet port for file transfer, Dual SD card slots and extended battery life
  • 5-axis in-body image stabilisation with a 5.0 step[ix]shutter speed advantage

Sony today introduced its new revolutionary digital camera, the α9 (model ILCE-9).

The most technologically advanced, innovative digital camera that Sony has ever created, the new α9 offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.

The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shootingiii at up to 20fpsiv, 60 AF/AE tracking calculations per second,[x] a maximum shutter speed of up to 1/32,000 secondviii and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS™ CMOS sensor - the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras[xi]. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximises overall performance.

This industry-leading speed and innovative silent shootingvii is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.

The new α9 also features a vibration free, fully electronic, completely silent anti-distortion shuttervii with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation. To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there are i a wide variety of new settings, controls and customisability options that are essential for working professionals.

A New Standard of Speed and Focusing Accuracy

Critical to the record-breaking speed of the new α9 is the combination of the new stacked 24.2 MPii Exmor RS image sensor, new BIONZ X processor and front end LSI.

The immense processing power from these new components allows for faster AF/AE calculation while also reducing EVF display latency. The processor and front end LSI are also responsible for the larger continuous shooting buffer, enabling photographers to shoot at a blazing 20 fpsiv with continuous AF/AE tracking for up to 362 JPEGvi or 241 RAWv images.

The camera’s innovative AF system tracks complex, erratic motion with higher accuracy than ever before, with the ability to calculate AF/AE at up to 60 times per secondx, regardless of shutter release and frame capture. Further, when the shutter is released while shooting stills, the electronic viewfinder functions with absolutely no blackout[xii], giving the user a seamless live view of their subject at all times. This feature truly combines all of the benefits of an electronic viewfinder with the immediacy and “in the moment” advantages that not even the finest optical viewfinders can match, and is available in all still image modes[xiii] including high speed 20 fpsiv continuous shooting.

With 693 focal plane phase detection AF points covering approximately 93% of the frame, the camera ensures improved precision and unfailing focus in scenes where focus might otherwise be difficult to achieve. The Fast Hybrid AF system – pairing the speed and excellent tracking performance of phase detection AF with the precision of contrast AF – achieves approximately 25% faster performance when compared with α7R II, ensuring all fast-moving subjects are captured.

Professional Capabilities in a Compact Body

Sony’s new full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style.

The α9 features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The new Tru-Finder, which is the highest resolution viewfinder Sony has ever incorporated in an α camera, features an optical design that includes a double-sided aspherical element, helping it to achieve 0.78x magnification and a level of corner to corner sharpness that is simply outstanding. The EVF also utilises a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.

This all adds up to a luminance that is 2x higher than the XGA OLED Tru-Finder from the α7R II, creating a viewfinder image with a brightness level that is nearly identical to the actual scene being framed, ensuring the most natural shooting experience. The frame rate of the Tru-Finder is even customisable, with options to set it for 60 fps or 120 fpsxiii to best match the action.

The α9 is equipped with an innovative 5-axis image stabilisation system that provides a shutter speed advantage of 5.0 stepsix, ensuring the full power of the new sensor can be realised, even in challenging lighting. With a simple half press of the shutter button, the effect of the image stabilisation can be monitored in the viewfinder or on the LCD screen, allowing framing and focus to be accurately checked and continually monitored.

The α9 also offers an Ethernet port (wired LAN terminal), allowing convenient transfer of still image files to a specified FTP server at high speeds, making it an ideal choice for studio photography, high-profile news and sporting events and more. In addition, there is a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync.

New Features for Fast Operation

Sony’s new α9 has several new and updated focus functions that support faster, easier focusing in a variety of situations. The camera features a multi-selector joystick on the back of the camera, allowing shooters to easily shift focus within the frame by pressing the multi-selector in any direction up, down, left or right when shooting in Zone, Flexible Spot or Expanded Flexible Spot focus area modes. The new model also offers touch focusing on the rear LCD screen for easy selection of, and shifting focus towards a desired focus point or subject.

New for Sony E-mount cameras, the α9 includes the addition of separate drive mode and focus mode dials, plus a new “AF ON” button that can be pressed to activate autofocus directly when shooting still images or movies.

Additional new capabilities include the “AF Area Registration”, which allows frequently used focus areas to be memorised and recalled via custom button assignments. There is also the ability to assign specific settings (exposure, shutter speed, drive mode, etc) to a custom button to be instantly recalled when needed. The camera can memorise and automatically recall the last focus point used in a vertical or horizontal orientation, instantly switching back to it when that specific orientation is used again.

For enhanced customisation, a “My Menu” feature is available, allowing up to 30 menu items to be registered in a custom menu for instant recall when needed.

Double Battery Life, Double Memory

The innovative α9 camera features an all-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models, allowing for much longer shooting performance.

Based on extensive customer feedback, the new camera offers two separate media card slots, including one for UHS-II media. The same data can simultaneously be recorded to both cards, or the user can choose to separate RAW / JPEG or still images / movies. Movies can also simultaneously be recorded to two cards for backup and more efficient data management.

High Sensitivity and Wide Dynamic Range

The unique design of the α9 image sensor represents the pinnacle of Sony device technology. The 24.2 MPii full-frame stacked CMOS sensor is back-illuminated, allowing it to capture maximum light and produce outstanding, true-to-life image quality. The sensor also enables the diverse ISO range of 100 – 51200, expandable to 50 – 204800[xiv] , ensuring optimum image quality with minimum noise at all settings.

The enhanced BIONZ X processor plays a large part in image quality as well, as it helps to minimise noise in the higher sensitivity range while also reducing the need to limit ISO sensitivity in situations where the highest quality image is required.

The new α9 also supports uncompressed 14-bit RAW, ensuring users can get the most out of the wide dynamic range of the sensor.

4K Video Capture

The new α9 is a very capable video camera as it offers 4K (3840x2160p) video recording across the full width of the full-frame image sensor[xv]. When shooting in this format, the camera uses full pixel readout without pixel binning to collect 6K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth. Recording is also available in the popular Super 35mm size.

Additionally, the camera can record Full HD at 120 fps at up to 100 Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.[xvi]

New Accessories

Sony has released a variety of new accessories to compliment the new α9, including:

- NP-FZ100 Rechargeable Battery: High-capacity battery with approximately 2.2x the capacity of the NP-FW50 W-series battery. Supports InfoLITHIUM® technology, which makes it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen.

- VG-C3EM Vertical Grip: Provides same operation, handling and design as α9, doubles battery life and allows USB battery-charging via the camera body.

- NPA-MQZ1K Multi-Battery Adaptor Kit: External multi-battery adaptor kit capable of functioning as an external power supply for four Z series batteries and as a quick charger. Kit comes with two packs of NP-FZ100 rechargeable batteries.

- GP-X1EM Grip Extension: Grip extender with same look, feel and design as α9. Enables more solid hold on camera.

- FDA-EP18 Eyepiece Cup: Eye piece cup with locking mechanism

- BC-QZ1 Battery Charger: Quick-charging battery charger. Charges one new Z series battery in approximately 2.5 hours.

- PCK-LG1 Screen Protect Glass Sheet: Hard, shatterproof glass screen protector with anti-stain coating to prevent fingerprints. Compatible with touch operation and tilting LCD screen

Pricing and Availability

The α9 interchangeable lens camera will start shipping in Europe from June 2017 priced at approximately €5,500.

A variety of exclusive stories and exciting new content shot with the new α9 camera and other Sony α products can be found at http://www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.

Lisätietoja:

Lene Aagaard, PR communications Manager, Sony Nordiclene.aagaard@eu.sony.com / +45 43 55 72 92

Tai (myös tuotenäytepyynnöt):

Jukka-Pekka Hares, Viestintätoimisto Manifestosony@manifesto.fi / 050 371 5364

[i] As of April 19th, 2017

[ii] Approximate effective megapixels

[iii] Electronic shutter mode. At apertures smaller than F11 (F-numbers higher than F11), focus will not track the subject and focus points will be fixed from the first frame. Display updating will be slower at slow shutter speeds.

[iv] “Hi” continuous shooting mode. The maximum frame rate will depend on the shooting mode and lens used. Visit Sony’s support web page for lens compatibility information.

[v] “Hi” continuous shooting mode, compressed RAW, UHS-II memory card. Sony tests.

[vi] “Hi” continuous shooting mode, UHS-II memory card. Sony tests.

[vii] Silent shooting is possible when Shutter Type is set to “Electronic” and Audio signals is set to “Off.”

[viii] 1/32000 shutter speed is available only in the S and M modes. The highest shutter speed in all other modes is 1/16000.

[ix] CIPA standards. Pitch/yaw stabilisation only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

[x] At shutter speeds higher than 1/125 sec, smooth and blackout-free live view images are shown in EVF

[xi] Compared to the front-illuminated CMOS image sensor in the α7 II.

[xii] Display updating will be slower at slow shutter speeds.

[xiii] When the auto or electronic shutter mode is selected the viewfinder frame rate is fixed at 60 fps during continuous shooting.

[xiv] Still images, mechanical shutter: ISO 100 - 51200 expandable to ISO 50 - 204800.

Still images, electronic shutter: ISO 100 - 25600 expandable to ISO 50 - 25600.

Movie recording: ISO 100 - 51200 expandable to ISO 100 - 102400.

[xv] In full-frame shooting, the angle of view will be narrower under the following conditions: - When [File Format] is set to [XAVC S 4K] and [Record Setting] is set to [30p]. Class 10 or higher SDHC/SDXC memory card required for XAVC S format movie recording. UHS Speed Class U3 required for 100Mbps or higher recording

[xvi] Sound not recorded. Class 10 or higher SDHC/SDXC memory card required. 

Lisätietoja:

Lene Aagaard, PR communications Manager, Sony Nordic

lene.aagaard@eu.sony.com / +45 43 55 72 92

Tai (myös tuotenäytepyynnöt):

Jukka-Pekka Hares, Viestintätoimisto Manifestos

sony@manifesto.fi / 050 371 5364

Sony on johtava sekä kuluttajille että ammattilaisille suunnattujen audio-, video-, valokuvaus-, peli- ja viestintä-, key device- ja tietotekniikkatuotteiden valmistaja. Sony on Music-, Pictures-, Computer Entertainment- ja Online-liiketoiminnoillaan maailman johtava elektroniikka- ja viihdeyritys. Sonyn yhteenlaskettu myynti edellisenä, 31.3.2015 päättyneenä tilivuonna oli noin 68 miljardia Yhdysvaltain dollaria. Lisätietoja, Sony Global -verkkosivut: www.sony.net

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Sony juhlii kolminkertaista TIPA 2017 -voittoa

Lehdistötiedotteet   •   Huhti 19, 2017 09:00 EEST

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Sony julkistaa hinnat ja saatavuuden odotetuille BRAVIA® A1 OLED 4K HDR -televisioille

Lehdistötiedotteet   •   Huhti 11, 2017 02:01 EEST

Sonyn OLED-mallit ovat ennakkotilattavissa valituilta jälleenmyyjiltä.

Yhteyshenkilöt 4 yhteyshenkilöä

  • Lehdistökontakti
  • Asiakkuusjohtaja
  • Sony Nordic kulutuselektroniikkatuotteet
  • sonqny@manifespntotm.frgrki
  • +358 50 543 2926

Sony Finland.

Sony on johtava sekä kuluttajille että ammattilaisille suunnattujen audio-, video-, valokuvaus-, peli- ja viestintä-, key device- ja tietotekniikkatuotteiden valmistaja. Sony on Music-, Pictures-, Computer Entertainment- ja Online-liiketoiminnoillaan maailman johtava elektroniikka- ja viihdeyritys. Sonyn yhteenlaskettu myynti edellisenä, 31.3.2015 päättyneenä tilivuonna oli noin 68 miljardia Yhdysvaltain dollaria. Lisätietoja, Sony Global -verkkosivut: www.sony.net

Osoite

  • Sony Finland.
  • Äyritie 20
  • 01510 Vantaa
  • Suomi